Medical-only markets
Patient registries, physician certification, and tighter product and marketing rules. Your reporting has to satisfy a health regulator as much as a revenue department.
Cannabinoid industry CFO advisory
Experience-driven insight to help cannabinoid industry leaders make better financial decisions.
In today’s cannabinoid industry there are new challenges and decisions every day. With over 60 years of combined experience in finance, systems, accounting, and business process management, grand consulting has the practical knowledge and insight companies need to succeed.
- Founded 2019
- Two CPAs
- Former cannabis CFO and founder
- Former SEC Associate Chief Accountant
Where we work
Cannabinoids are one plant and four regulatory realities.
The rules that govern your business depend less on what you grow than on the market you sell it into — and the accounting treatment changes with it.
Adult-use markets
Excise layers, retail velocity, and price compression. Margin discipline and honest unit economics decide who is still operating in year three.
Hybrid markets
Both programs in one state, often under one license, frequently with one set of books trying to serve two rulebooks. This is where allocation errors hide.
Hemp-derived
A separate federal framework, a different risk posture, and banking and processing relationships that behave nothing like plant-touching cannabis.
Who we serve
Across every segment of the industry.
We work with companies facing tough business challenges to help them navigate the right course of action. Our focus is on growth strategy, M&A, business compliance, and financial decision-making.
Cultivators & manufacturers
Growers, processors, manufacturers, and distributors seeking clearer financial insights to guide smarter decisions.
Brands
Brands looking to understand their overall financial performance — or evaluate the impact of licensing agreements.
Retailers
Retailers seeking greater visibility into cash flow and financials that stand up to this challenging business, including scrutiny from regulators, lenders, and boards.
Ancillary businesses
Companies serving the industry without touching the plant, with their own distinct strategic questions.
What we do
Fractional CFO work and special projects.
We leverage our cannabinoid industry experience and deep finance knowledge to provide short- and long-term perspectives on decision-making.
Who you work with
Two CPAs, both of whom have sat on your side of the table.
Gail Rand, CPA
Founder & CEO
Gail is the Founder and CEO of grand consulting, where she brings 30+ years of experience in finance to work on financial plans, business modeling, transaction support, and strategic advisory.
Gail on LinkedIn ↗
Colin Rand, CPA
Managing Partner
Colin is Managing Partner of grand consulting, bringing 35+ years of experience in accounting, auditing, and business consulting to support clients’ financial systems, reporting, and business growth. Colin focuses on data analysis, helping clients turn financial and operational data into clear, actionable insights for planning and decision-making.
Colin on LinkedIn ↗Bring us the tough business issue you’re stuck on or just want to explore further.
Thirty minutes, no cost. If we’re not the right fit we’ll tell you that, and point you at who is.
Book a 30-minute call